Clothing used to stay in Eid al-Fitr or Lebaran is usually a kaftan or gamis. But this year, there is a slight shift from consumer behavior when shopping for Lebaran fashion.
General Merchandise Manager for Ladies and Lingerie Department, PT Metropolitan Retailmart, Lanny Prasetio said this year there are design experiments from the producers. "Some producers display a more contemporary bohemian style," said Lanny after a fashion show Journey of Soul featuring a collection of Ramadan Metro Department Store, in Jakarta, Friday, May 26, 2017.
One of the clothing collection Idul Fitri Day at Metro Department Store. TEMPO | NIA PRATIWI According
to Lanny, Although bohomemian is not a Muslim fashion style, but this model can be well received by Muslim consumers. "Maybe people want to buy something that can be used to break the fast together, halal bi halal, but after that can be used again for everyday activities," he said.
During Ramadan usually consumers can spend the value of spending above Rp 7.5 million. Lanny continued, the various promotions offered, such as vouchers that can be used for subsequent spending to attract visitors to continue shopping.
Metro Department Store presents an exclusive fashion collection of five renowned designers, namely Anniesa Hasibuan, Irna La perle, Itang Yunasz, Poppy Dharsono, and Studio 133 Biyan. The five designers were chosen because of their contemporary work and according to the current hijab trend. "Our market is more universal. So we lead to more contemporary Muslim designers, such as Anniesa Hasibuan and Irna La Perle, "Lanny said.
This year's fashion collection Lebaran theme Egyptian with the feel of the land, metal and golden. The fifth collection of designers is sold from Rp 1.5 million to Rp 6 million with discount offerings ranging from 10 to 50 percent.
References :
- http://plazabaju.com/baju-lebaran/
- http://www.becomegorgeous.com/blogs/diahayu/how-to-choose-baju-lebaran-that-everybody-will-like-P23886
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